2. Indian consumer
The reason why Tata Nano has been successful is that they are quick to respond to the growing needs of consumers and release innovative goods. Comparing to India's motorcycles which price level is about 0.3~0.5 lakh, the Nano is only about 1lakh which can attract the interest of the Indian consumers. Finally, the emergence of Nano had caused a great deal of fluctuation in I
Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of female consumer
Sustainability of consumer
Broad Soju market due to
economic downturn
Threat
Low-alcohol drink release of
competitors
Decrease of price competi-
tiveness
Consumer’s acceptability to
new and innovative product
, 년도) 에 대한 보상
Do you know "we are 99%" ?
3. Continuously expand and diversify.
specialization
Hidden Champion
<중 략>
8. Have mission statements.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the value to society. Group vision of SAJO is "Nature is delicious! Life is enjoyable! SAJO, the company that loves families!"
SAJO considers its consumers, companies, and employees as "Family". Since they emphasize the 'sense of famil
Introduction
An innovative product which is able to meet latent consumer’s needs is usually loved by a majority in the market. Sometimes the effect is so strong that it changes even consumer’s lifestyle. Cell Phone has changed the way we talk over the phone and MP3 has changed the way we listen to music. So if company introduces its new and innovative product successfully to the market,it
consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoul
milk is best premium milk in korea.
Maeil milk
Maeil milk ESL low-fat&calcium(180/930ml)
- Maeil milk increase calcium a double rather than general milk.
(FI)FRESH INNOVATION:
FRESH INNOVATION maintain milk's clean ta
colors and preservatives.
The products are developed on thorough research.
3) Consumer preference for skinfood
시장조사 전문기업 트렌드모니터(www.trendmonitor.co.kr)와 리서치 전문기관 엠브레인이 수도권에 거주하며 최근 6개월내 화장품 브랜드 전문매장 방문 경험이 있는 여성 1천37명(만 19세~49세)을 대상으로 조사한 결과-
Innovative Project 4Step'.
-Orion's Innovative Project 4Step-
Step 1. Reduction of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has
consumers who are falling in love with this drink.
2) Addition of special ingredients
One representative way to use technology for making better taste of makgeolli is adding special ingredients in it. Many producers have tried several ways to differentiate the taste of their products with other competitors. It is common to mix the regional products in the Makgeolli. These are famous local ma
consumers in a friendly and impressively ways. And, advertisements are considered as a mean of competition to ease distribution between each brand as their trait or convenience are unified in modern marketing environment. Besides, consumers has been experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the com